Available for work
Happy Plants is a platform dedicated to selling plants, along with a wide range of accessories and informative content on plant care and benefits. As part of this personal and conceptual project, the focus was on building a simple and effective corporate identity designed to communicate the product in a clear and attractive way. The website was developed to meet the needs of customers who love plants but aren't experts in plant care — thus, Happy Plants was born.
MB Way is a digital payment platform that allows users to send and receive money, make transfers, shop online, and pay in physical stores quickly and securely using their smartphones. While the platform is widely used and appreciated for its convenience, there is room for functional improvement to make it even more user-friendly. My redesign project for the MB Way app focuses not only on enhancing its visual identity but also on improving essential functionalities. For example, simplifying access to recent transactions and account activity is one of the key areas I addressed.
Real Project
Elma Care is Spain's first 100% digital health insurance provider, founded in 2017 in Barcelona, with a mission to provide more accessible, faster, and higher-quality healthcare. As Product Designer, I led the creation of a user-centered mobile app, starting with the medical chat feature that allows users to consult doctors 24/7 via chat or video call. Using user-centered design methodologies, the team and I ensured the app was intuitive and easy to use. After launching the chat, we focused on adding features like the ability to book online and in-person consultations, and additional services such as Digital Pediatrics, Mindfulness, and healthcare offerings like Physiotherapy and Dental Health, in partnership with other brands. With the ongoing update of the design system, we ensured consistency across the app, creating reusable components for fast integration of new features and providing a seamless digital experience that allowed users to manage their health directly from their smartphones.
Real Project
Elma Care is Spain's first 100% digital health insurance provider, founded in 2017 in Barcelona with the mission to make healthcare more accessible, faster, and of higher quality. As a Product Designer, I played a key role in creating a user-centered and accessible platform, focusing on user needs while simplifying access to healthcare. From concept to execution, I applied methodologies like human-centered design, user research, usability testing, wireframing, and prototyping, ensuring every design decision aligned with business goals and user insights. For the Landing Page project, I designed pages tailored to diverse audiences, such as individuals and businesses, leveraging a 360° design system to deliver visually appealing, intuitive, and effective solutions. This project helped strengthen the brand’s digital identity and transformed potential users into satisfied Elma customers by demonstrating the power of design in simplifying healthcare access.
Concept Project
Organic Coffee is a personal project inspired by an idea I had while enjoying a cup of coffee. It’s a brand with a physical store and a digital platform (website and mobile app), designed to provide coffee lovers with a fast, convenient experience. Through the app, customers can order their favorite coffee and have it delivered in minutes, anywhere they want, with just a few taps. The branding is vibrant and bold, intentionally straying from the traditional rustic coffee styles, with a fun, modern logo reflecting the brand's dynamic energy. The app is intuitive, simple to use, and focuses on the user experience. Favorites and highlighted categories help customers quickly reorder their go-to coffees or discover new options. One key feature is delivery tracking, allowing customers to monitor their order in real-time, knowing exactly when their coffee will arrive. This gives customers the ultimate convenience, enjoying their coffee without leaving home.
